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Bud Light and Major League Lacrosse to Broadcast MLL Semifinals Via Live Webcast
August 25, 2006
Bud Light and Major League Lacrosse will make league history on Aug. 25 with the first-ever live webcast of the New Balance Championship Weekend MLL Semifinals from the Home Depot Center in Carson, Calif. The semifinal games featuring the Denver Outlaws vs. the San Francisco Dragons and the Philadelphia Barrage vs. the Boston Cannons will be broadcast in full television quality at www.budlight.com.
“Once again Anheuser-Busch proves to be on the cutting edge of sports technology, and we are proud to partner with them in webcasting the 2006 Major League Lacrosse Semifinals for the first time,” said MLL Founder Jake Steinfeld, CEO of Body by Jake Global. “I know the production will be first class and I’m thrilled that fans around the world will be able to watch the games via the Web!”
The webcast is being produced by Anheuser-Busch’s Bud Productions group and directed by Chris Lincoln, director for this year’s ESPN-televised MLL Championship Game. Veteran play-by-play announcer Joe Beninati and four-time lacrosse All-American Quint Kessenich will call the action during the webcast, which starts at 9 p.m. EST with the No. 1 seeded Outlaws vs. the Dragons. The Barrage take on the Cannons at approximately 11:45 p.m. EST. ESPN is co-promoting the webcast with a link on www.espn.com. The MLL Championship Game will be broadcast live on ESPN2 at 5 p.m. EST on Aug. 27, with hosts Beninati and Kessenich.
“Many beer drinkers use the Internet for sports and entertainment. Offering the MLL semifinals as our first live sports webcast on budlight.com is a great way to reach them with fun and exciting programming,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch. “We’re continually looking for ways to enhance the consumer sports experience and exploring new technology to meet those needs.”
Bud Productions is the full-service television, radio and Internet broadcast division of Anheuser-Busch, producing sports and entertainment programming such as St. Louis Cardinals TV and radio, St Louis Blues radio, LPGA Michelob ULTRA Open webcast, St. Louis Rams preseason TV, AGA Showjumping broadcasts and Budweiser “One Night Stand with Dale Jr.” webcasts.
Major League Lacrosse, a 10-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and founding partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures; and Jim Davis, chairman and CEO of New Balance. The MLL commenced play in June of 2001. The MLL is comprised of two conferences. The Eastern Conference contains the original six teams, Baltimore, Boston, Long Island, New Jersey, Philadelphia and Rochester. The Western Conference debuted in the 2006 season with MLL expansion franchises Chicago, Denver, Los Angeles and San Francisco. Additional league information can be found at www.majorleaguelacrosse.com.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8% share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans.
August 25, 2006
Bud Light and Major League Lacrosse will make league history on Aug. 25 with the first-ever live webcast of the New Balance Championship Weekend MLL Semifinals from the Home Depot Center in Carson, Calif. The semifinal games featuring the Denver Outlaws vs. the San Francisco Dragons and the Philadelphia Barrage vs. the Boston Cannons will be broadcast in full television quality at www.budlight.com.
“Once again Anheuser-Busch proves to be on the cutting edge of sports technology, and we are proud to partner with them in webcasting the 2006 Major League Lacrosse Semifinals for the first time,” said MLL Founder Jake Steinfeld, CEO of Body by Jake Global. “I know the production will be first class and I’m thrilled that fans around the world will be able to watch the games via the Web!”
The webcast is being produced by Anheuser-Busch’s Bud Productions group and directed by Chris Lincoln, director for this year’s ESPN-televised MLL Championship Game. Veteran play-by-play announcer Joe Beninati and four-time lacrosse All-American Quint Kessenich will call the action during the webcast, which starts at 9 p.m. EST with the No. 1 seeded Outlaws vs. the Dragons. The Barrage take on the Cannons at approximately 11:45 p.m. EST. ESPN is co-promoting the webcast with a link on www.espn.com. The MLL Championship Game will be broadcast live on ESPN2 at 5 p.m. EST on Aug. 27, with hosts Beninati and Kessenich.
“Many beer drinkers use the Internet for sports and entertainment. Offering the MLL semifinals as our first live sports webcast on budlight.com is a great way to reach them with fun and exciting programming,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch. “We’re continually looking for ways to enhance the consumer sports experience and exploring new technology to meet those needs.”
Bud Productions is the full-service television, radio and Internet broadcast division of Anheuser-Busch, producing sports and entertainment programming such as St. Louis Cardinals TV and radio, St Louis Blues radio, LPGA Michelob ULTRA Open webcast, St. Louis Rams preseason TV, AGA Showjumping broadcasts and Budweiser “One Night Stand with Dale Jr.” webcasts.
Major League Lacrosse, a 10-team professional outdoor lacrosse league, was founded in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Global L.L.C., and founding partners Dave Morrow, a former champion lacrosse player and now CEO of Warrior Lacrosse, a leading global provider of innovative and high performance lacrosse equipment; Timothy B. Robertson, former CEO of The Family Channel and the current chairman of Bay Shore Enterprises, L.L.C., an investment holding company with activities in international media and Internet technology ventures; and Jim Davis, chairman and CEO of New Balance. The MLL commenced play in June of 2001. The MLL is comprised of two conferences. The Eastern Conference contains the original six teams, Baltimore, Boston, Long Island, New Jersey, Philadelphia and Rochester. The Western Conference debuted in the 2006 season with MLL expansion franchises Chicago, Denver, Los Angeles and San Francisco. Additional league information can be found at www.majorleaguelacrosse.com.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.8% share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2006. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans.